Powered by AI

Email Marketing That Does the Heavy Lifting.

Design beautiful emails, automate customer journeys, and send at the moment each subscriber actually opens — with campaigns that A/B test themselves, AI woven through every step, and emails built for the AI inbox.

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InstantCampaign Dashboard

Built for marketing teams across every industry

E-commerce
SaaS
Agencies
Startups
Enterprise
Finance
Consulting
Global
E-commerce
SaaS
Agencies
Startups
Enterprise
Finance
Consulting
Global
Healthcare
Education
Real Estate
Technology
Retail
Marketing
Non-Profit
Media
Healthcare
Education
Real Estate
Technology
Retail
Marketing
Non-Profit
Media

How It Works

Three simple steps to launch your next email campaign.

01

Import & Brand

Bring contacts from CSV, Shopify, or Mailchimp — then scan your website once and your colors, fonts, and voice apply everywhere.

02

Design in Minutes

Start from 175+ templates, or describe the email you need and refine it with the AI Design Assistant in the visual builder.

03

Send Smart & Learn

Segment your audience, A/B test with automatic winners, deliver at each contact's best hour, and watch results live.

A Complete Platform, Not Just a Builder

Everything from audience growth to automated journeys to post-send analytics — in one place.

Smart Campaign Engine

A/B tests that pick their own winner, send-time optimization from real open history, timezone-aware delivery, and cadence rules so nobody is over-mailed.

Auto-winner A/B testing

Builder with AMP Power

Drag-and-drop email design with interactive AMP blocks, device previews, and clean HTML, MJML, or AMP export.

HTML · MJML · AMP export

Template Library

175+ professional templates and complete seasonal kits that re-style to your brand in one click.

175+ templates · 15 kits

Visual Automations

Journeys triggered by signups, form submissions, schedules, or API events — with branching, waits, and webhooks.

Welcome to win-back flows

Audiences & Segments

Import from CSV, Shopify, or Mailchimp, then target precisely with AND/OR segment rules, custom fields, and predictive engagement scores.

Forms & landing pages included

Live Analytics

Opens, clicks, bounces, and campaign comparisons in real time — plus cookieless website analytics that need no consent banner.

Cookieless web analytics

Built for the AI Inbox

Preview what Gmail's Gemini and Apple Intelligence will summarise your email to, and ship structured data so AI inboxes get the offer right.

AI inbox preview · JSON-LD

Agents With Guardrails

Connect Claude or ChatGPT over MCP. Assistants draft campaigns, journeys and segments — nothing sends without your approval, and no personal data reaches a model.

Draft, never send

Agency Ready

Group client workspaces under one organization, switch between clients without logging out, and watch every client's deliverability on one page.

One login, every client

Early access

Join the waitlist

We're onboarding new teams in waves. Leave your name and email and we'll send you an invite to get started.

Plan you're interested in (optional)

No spam — just your invite. We only store your name, email and the plan you picked.

Questions, Answered

What most people want to know before they move their email over.

Is InstantCampaign a Mailchimp alternative?

Yes. InstantCampaign covers the same ground you would expect from Mailchimp — contact lists, segments, signup forms, landing pages, campaign sending, automated journeys, and reporting — and adds AI campaign design, A/B tests that promote their own winner, and per-subscriber send-time optimization. You can import your existing contacts from Mailchimp directly, so moving over does not mean rebuilding your audience from scratch.

What does the AI actually do?

It drafts and designs, rather than just finishing your sentences. Give it a prompt or point it at your brand profile and it produces subject lines, body copy, and imagery already styled to your colors, fonts, and tone of voice. The AI Design Assistant lives inside the visual builder, so you can rewrite or restyle one section in place instead of regenerating the whole email.

What is the AI inbox preview?

Gmail now summarises email with Gemini and Apple Mail with Apple Intelligence, so many subscribers read a two-line summary before deciding whether to open. InstantCampaign renders that summary for every campaign before it is sent and scores it, flagging image-only emails and offers buried below the fold. Each send also carries structured data (JSON-LD and Gmail annotations) so dates, discount codes and prices are read correctly by AI inboxes. A synthetic panel of up to eight reader personas can give a second opinion on a draft.

How does automatic A/B testing work?

You create the variants — different subject lines, different content, or both — and InstantCampaign sends them to a sample of your audience. After the test window closes it compares the variants on open rate or click rate and checks whether the difference is statistically meaningful. If one variant wins, the rest of your audience automatically receives it. If nothing wins clearly, InstantCampaign tells you that instead of inventing a winner.

What is send-time optimization?

Rather than everyone receiving your campaign at 9am in your timezone, each contact gets it at the hour they have historically been most likely to open email. Contacts without enough engagement history fall back to a sensible default hour in their own timezone. It is a per-subscriber schedule, built automatically for any campaign you switch it on for.

Can I send from my own domain?

Yes, and it is worth doing. Add your sending domain in settings, publish the SPF and DKIM DNS records InstantCampaign generates for you, and your campaigns go out authenticated as your own domain rather than a shared sender. Domain authentication is one of the main signals inbox providers use when deciding whether your mail reaches the inbox or the spam folder.

How much does InstantCampaign cost?

There are four plans. Free costs nothing and needs no credit card: 250 contacts, one campaign per month, and enough AI credits to evaluate the product. Essential is $9 per month, or $7 billed annually, for 2,500 contacts, 25,000 emails a month and five active automations. Pro is $29 per month, or $23 billed annually, for 10,000 contacts, 120,000 emails a month, 50 active automations, AMP email, and up to five team members. Both are early-bird introductory prices, guaranteed for your first 12 months, and exclude VAT or sales tax, which is added at checkout. Email allowances cover campaign and automation sends together. Enterprise is priced on request.

Can I import my contacts from another email platform?

Yes. Upload a CSV, connect Shopify to sync customers automatically, or bring an existing list across from Mailchimp. Custom fields import alongside the contacts, and unsubscribes and hard bounces are held in a suppression list, so anyone who has already opted out of your email stays opted out after the move.

Will my emails look right on mobile and in dark mode?

Templates are built responsive, and they are checked against dark-mode rendering before they ship so pale text does not disappear against a dark background. You can preview any email at different device sizes, and in a dark-mode simulation, from inside the builder before you send it.

Do I need a cookie banner for InstantCampaign's website tracking?

No. The website analytics snippet sets no cookies and uses no browser storage. A visitor is identified by a server-side hash of your workspace, the IP address and the browser that changes every day at midnight UTC, and the raw IP address is never stored. Country comes from the browser's time zone, Do Not Track is honoured, and referrer query strings are dropped. Because nothing is stored on the visitor's device, the tracker does not need a consent prompt.

Does my customer data get sent to AI models?

No personal data does. Before any prompt leaves InstantCampaign, email addresses, names, phone numbers and postal addresses are stripped, and the AI tools work on aggregates, statuses and IDs only. The same rule applies to AI assistants you connect over MCP: every tool they can call returns aggregates, never a contact record. The models themselves run on Google's Gemini API (paid tier, where prompts are not used for training) and Amazon Bedrock. The full policy is published at instantcampaign.ai/ai-privacy.

Can an agency manage several clients in one account?

Yes. Create an organization, attach each client's workspace to it, and your team switches between clients from the workspace menu without logging out. Organization admins automatically get administrator access to every attached workspace and members get viewer access, so onboarding a colleague is one invite rather than one per client. The organization page shows every client's domains, DMARC alignment, blocklists and reputation on one deliverability view.

Where is my data stored?

In the United Kingdom, on AWS in the eu-west-2 (London) region. Billing is handled by Paddle acting as merchant of record, which means Paddle collects and remits VAT or sales tax in your own country rather than leaving that to you.

Still deciding? See everything InstantCampaign does or compare the plans.

Ready to Launch Your Next Campaign?

Import your list, pick from 175+ templates, and ship a campaign that tests, optimizes, and reports on itself.